Nutro Wholesome Essentials Large Breed Puppy Pasture Fed Lamb & Rice Recipe

We love dog food brands that are committed to transparent business practices. If you make quality dog food you should be willing to openly talk about how it’s sourced and produced. That’s why we reached out to pet food companies, asking questions about all their brands and products. Each company had three weeks to reply to our messages.

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How Easy Was it to Reach the Company?

Nutro is part of the Mars family of brands and was pretty responsive. It only required one email, and they responded in 4 days. Not lightning fast, but compared to the average it was good response time.

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Does Nutro have a veterinary nutritionist on staff? If so, who are they?  ‍‍‍

We have two nutritionists on staff for better checks and balances.  One is full time and has done 7 years post graduate work in nutrition, his work has been published in peer reviewed Veterinary and Nutrition journals for over 30 years. His work is also cited in the NRC Nutrient Requirements for Dogs and Cats.  The other is a Board Certified Veterinary Nutritionist (DVM, PhD, DACVN, DACVSMR) who has an office in our headquarters but is considered part time so he can continue his work in academia.

The detail here is great, but they were unable to share the specific names of the professionals.

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Who formulates your recipes, and what are their credentials?‍‍‍

Developing pet foods involves teams of Associates with expertise in many different fields including nutrition, food science, animal science and veterinary sciences. Mars Petcare has been developing pet foods for over 80 years and the nutritional knowledge and expertise of our associates goes into every diet we produce.

This response felt more like a marketing response and dodges the actual question. They were unable to provide any names of the professionals involved in the formulation of the product.  

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Do you test your products using the AAFCO feeding trials? Why, or why not? ‍‍‍

This depends on the diet.  Both ways of ensuring nutritional adequacy are acceptable methods and the method employed on a particular diet is listed on the diet itself within the nutritional adequacy statement.  For those products that are formulated to meet nutrient profiles, we utilize our extensive database of the nutrient content of our ingredients and well as analytical values of key nutrients in order to ensure the delivery of the nutrient profiles of our diets.  

Every dog food label will list of the AAFCO Statement, which tells you if a feeding trial has been done. There is much debate on the effectiveness of these trials, but we feel it is insightful to hear how a manufacturer views them as part of their product development.

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What country are your products manufactured?‍‍‍

Our CRAVE, Nutro,  products are currently manufactured in the USA.

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Can your manufacturing facilities be visited?‍‍‍

No, they cannot be visited by the public.

We found that most large multinational companies like Mars have manufacturing facilities that are not open to the public.  

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What quality measures do you use to assure consistency and quality?‍‍‍

Quality is the cornerstone of every aspect of our business and the number one responsibility of all our employees, suppliers and distributors. At Mars Petcare, we have a vision for making A BETTER WORLD FOR PETS®. The health and wellbeing of pets is our absolute priority. Our products are manufactured in strict compliance with the stringent guidelines set down by the U.S. Food & Drug Administration (FDA), Association of American Feed Control Officials (AAFCO), as well as each state's feed regulations and in many cases our own guidelines far exceed them. Under the Mars Supplier Quality Assurance Program, all of the raw materials that we and our suppliers use must meet our strict global internal quality and safety requirements, in addition to local laws and regulation.  Our robust global standards, which apply at every stage of the supply chain, allow us to ensure that all of our products are safe, nutritious and enjoyable, meaning owners can feel confident that their pets will thrive on our products.  

Does Nutro own its manufacturing facility? If it is another company, what company is it?‍‍‍

In the U.S. we employ 25,000 Associates across 6 segments: Mars Food, Mars Drinks, Mars Petcare, Mars Chocolate, Mars Symbioscience and Wrigley.  We employ more than 75,000 Associates worldwide. We have 37 manufacturing plants in the U.S. and 43 U.S. states have Mars operations. For more than 100 years, Mars has been committed to making our products in the markets where we sell them.  By growing our footprint in the U.S., we are better able to introduce new products to meet consumer demand for greater choice and variety.  

In short, they own the facilities.  

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Do any parts of your product come from China?‍‍‍

We source our ingredients for our North American plants as close to our facilities as possible. We do not purchase meat-based ingredients from China. Our vitamins and minerals often come from China, as that is often one of the only locations to source these ingredients globally, similar to human foods. Mars has an extensive Supplier Quality Assurance program, which includes audits and visits from our own associates to these suppliers.

We learned from speaking to many companies that sourcing quality ingredients at scale is a significant challenge. This reality means that companies like Mars who are supplying massive distribution channels will often use a variety of sourcing options, including China.