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Kibbles 'n Bits Original Savory Beef & Chicken Flavors is a low-priced dog food with overall lower quality. This product has a staggering 14 controversial ingredients which unfortunately also includes artificial preservatives, colors and flavors. The food has a high amount of carbs, compared to the amount of protein and fat, plus a low meat and fat quality. Kibbles 'n Bits has an average number of recalls. Lastly, the company was not very transparent when answering our questions.Read the Full Review Below
The food has high carbs and low protein and fat, making it less nutritionally balanced compared to other dog foods we evaluated. Carbohydrates are cheap so they keep the food’s cost low and they are nutritionally useful to dogs in the right amounts. However, high amounts of carbs can reduce the much-needed meat-based protein and fat content.
To evaluate dog foods, we first calculate out the moisture. This is called the “dry matter basis” and shows you only the solid ingredients in the food. These estimated “dry matter” numbers are different from the food label, but a better way to understand the real nutritional value of the food. We also calculate the carbs. Find out more
Min. Protein 23.17%
Min. Fat 9.76%
Min. Carbs 58.54%
Max. Fiber 4.88%
Max. Ash 8.54%
Max. Moisture 0.00%
Min. Protein: 19.0%
Min Fat: 8.0%
Min Carbs: N/A
Max Fiber: 4.0%
Max Ash: N/A
Max. Moisture: 18.0%
377 Calories per Cup
This product has an average amount of calories. It’s important to understand how many calories you are feeding to prevent under or overfeeding. Average calorie foods like this are typically best for fairly active dogs who need a moderate amount of daily calories. Based on your dog's current weight and activity level you may want to feed more or less than the recommended amount. It's helpful to know that weight loss foods often have fewer than 340 calories per cup, weight maintenance foods typically range from 340-380 calories, and high-activity dog foods are usually over 400 calories.
Grain-Free Dog Foods
This is a grain-free dog food. The FDA is investigating a potential connection between grain-free diets and canine heart disease. There is not enough evidence yet to affect our ratings but we've created an article for you explaining the topic.Learn More
Corn, Soybean Meal, Beef & Bone Meal, Whole Wheat, Animal Fat (BHA Used as Preservative), Corn Syrup, Wheat Middlings, Water Sufficient For Processing, Animal Digest (Source Of Chicken Flavor), Propylene Glycol, Salt, Hydrochloric Acid, Potassium Chloride, Peas, Caramel Color, Sorbic Acid (Used as a Preservative), Choline Chloride, Sodium Carbonate, Minerals (Ferrous Sulfate, Zinc Oxide, Manganous Oxide, Copper sulfate, Calcium Iodate, Sodium Selenite), Vitamins (Vitamin E Supplement, Niacin, D-Calcium Pantothenate, Vitamin a Supplement, Riboflavin Supplement, Thiamine Mononitrate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Biotin), Dl-Methionine, Calcium Sulfate, Carrots, Green Beans, Wheat Flour, Titanium Dioxide (Color), Yellow 5, Yellow 6, Red 40, BHA (Used as a Preservative), Blue 1.
The average dog food we reviewed has 39 total ingredients, with 1 controversial ingredient. This product has 14 total controversial ingredients and a surprising 4 of them are found in the first five ingredients. This is very concerning because the first 5 ingredients make up most of the product.
Top 5 Ingredients
Dog food ingredients are listed in descending order of weight. So when looking at a dog food label, take a close look at the first 5 ingredients. They make up about 80% of the total weight.
Country of Origin
This dog food is made in the USA.
Meat & Fat Quality
This food includes Beef & Bone Meal, Animal Fat (BHA Used as Preservative), and Animal Digest. What all three of these ingredients have in common is that they are very intransparent. Which species is this meat and fat made of? You simply don’t know because all of them use unnamed animal sources.
This product contains 2 controversial preservatives called BHA and Propylene Glycol. It’s good to know that not all artificial preservatives are bad. That’s because they serve an important purpose, which is to prevent food from spoiling. However, we consider 11 artificial preservatives controversial because of their potential link to cancer and other serious health conditions. Unfortunately, two of them are added in this dog food.
We find a whole host of artificial colors here. The food label shows Titanium Dioxide, Blue1, Red 40, Yellow 5, Yellow 6, Caramel Color. All of these are controversial and completely unnecessary in dog food - dogs are happy to eat food of any color. Please see above for a summary of each added artificial color.
Besides artificial preservatives and colors, this food also includes an artificial flavor called Chicken Flavor.
Kibbles 'n Bits has an average number of dog food recalls.
We love dog food brands that are committed to transparent business practices. If you make quality dog food you should be willing to openly talk about how it’s sourced and produced. That’s why we reached out to pet food companies, asking questions about all their brands and products. Each company had three weeks to reply to our messages.
How Easy Was it to Reach the Company?
Kibbles 'n Bits is part of the Big Heart Brand, which is owned by JM Smucker. They never responded to our emails. However, when reaching out about the Rachael Ray Nutrish brand, this response was received:
Please be aware that Rachael Ray Nutrish is owned by JM Smucker Company. This is the same company for the Big Heart Brand. Please refer to the responses received previously for Big Heart Brand. Thank you for your interest in our products!
This suggests that all brands should receive the same answers to the following questions. So for the following brands you will find the same responses: Gravy Train, Kibbles ‘n Bits, Nature’s Recipe, and Rachael Ray Nutrish.
Does Kibbles 'n Bits have a veterinary nutritionist on staff? If so, who are they?
Gravy Train™ [Kibbles 'n Bits] products are manufactured by The J.M. Smucker Company, where a veterinary nutritionist is on staff.
Who formulates your recipes, and what are their credentials?
At The J.M. Smucker Company, quality products begin with quality ingredients. A dedicated team formulates Gravy Train™ [Kibbles 'n Bits] products to ensure they are nutritionally complete and balanced. Some teams involved include Research and Development, Quality Assurance and Marketing. Our products are produced to be nutritionally complete and balanced, and products are labeled in accordance with all applicable laws and regulations. In addition, our team works with veterinarians to provide the information they need to make the right dietary choice for the animal in their care.
The specific names of the professionals working on the product were not provided.
Do you test your products using AAFCO feeding trials? Why, or why not?
No response was provided.
What country are your products manufactured?
No response was provided.
Can your manufacturing facilities be visited?
At this time, we do not offer tours of our facilities to the public.
What quality measures do you use to assure consistency and quality?
No response was provided.
Does Kibbles 'n Bits own its manufacturing facility? If it is another company, what company is it?
No response was provided.
Do any parts of your product come from China?
We source ingredients from various places. Ingredients are sourced from North America but will also source internationally if the situation demands it, due to the inconsistent availability of ingredients. Regardless of location, all ingredients are inspected to ensure they meet our high-quality standards.
This does not answer the actual question.
Linda P Case, MS; Daniel P Carey, DVM; and Diane A Hirakawa, PhD, Canine and Feline Nutrition A Resource for Companion Animal Professionals, Mosby-Year Book, Inc.