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IAMS ProActive Health Adult With Chicken & Whole Grain Rice Pate

by IAMS
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Review Summary

30 Second Summary

March 7, 2019
Updated

IAMS ProActive Health Adult With Chicken is a low-priced dog food with overall lower quality. This product has 3 controversial ingredients, which includes an added artificial color. The food has pretty well-balanced amounts of protein, fat and carbs with relatively low meat and fat quality. IAMS has an above-average number of dog food recalls. Lastly, the company was overall quite transparent when answering our food quality questions.

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TYPE
Wet Dog Food
PRICE
$
BREED SIZE
Small, Medium, Large Breeds
AGE
Adult
FEATURES
-
PACKAGE
13 oz
MADE IN
United States
COMPANY
Mars, Inc.

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Nutrition

Nutrition

This food has well-balanced amounts of protein, fat, and carbs. Diets that are high in protein and fat, with moderate to low carbs, are ideal for most dogs.

To evaluate dog foods, we first calculate out the moisture. This is called the “dry matter basis” and shows you only the solid ingredients in the food. These estimated “dry matter” numbers are different from the food label, but a better way to understand the real nutritional value of the food. We also calculate the carbs. Find out more

Label Claim

Dry Matter

Min. Protein 36.36%

Min. Fat 27.27%

Min. Carbs 27.27%

Max. Fiber 4.55%

Max. Ash 9.09%

Max. Moisture 0.00%

Label Claim

Food Label

Min. Protein: 8.0%

Min Fat: 6.0%

Min Carbs: N/A

Max Fiber: 1.0%

Max Ash: N/A

Max. Moisture: 78.0%

Calories

Calories

416 Calories per Can

This product has an above average amount of calories for wet food. It’s important to understand how many calories you are feeding to prevent under or overfeeding. Based on your dog's current weight and activity level you may want to feed more or less than the recommended amount.

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FDA Alert

FDA Alert

Grain-Free Dog Foods

This is a grain-free dog food. The FDA is investigating a potential connection between grain-free diets and canine heart disease. There is not enough evidence yet to affect our ratings but we've created an article for you explaining the topic.

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39.8%
WATCHDOG
SCORE
Score BannerOverall Rating Score
Ingredients

Ingredients

Score
29%
37
Total Ingredients
3
Controversial Ingredients

Water, Chicken, Meat By-Products, Chicken By-Products, Ground Rice, Dried Egg Product, Added Color, Carrageenan, Flaxseed Meal, Cassia Gum, Potassium Chloride, Calcium Sulfate, Sodium Tripolphosphate, Brewers Dried Yeast, Vitamins (Vitamin E Supplement, Ascorbic Acid, Thiamine Mononitrate (Source of Vitamin B1), D-Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Vitamin A Acetate, Niacin, Riboflavin Supplement (Source of Vitamin B2), Inositol, Pyridoxine Hydrochloride (Source of Vitamin B6), Vitamin D3 Supplement, Folic Acid), Salt, Choline Chloride, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Fructooligosaccharides.

The average dog food we reviewed has 39 total ingredients, with 1 controversial ingredient. This product has 3 total controversial ingredients and 1 of them is found in the first five ingredients. This is concerning because the first 5 ingredients make up most of the product.


Top 5 Ingredients

Dog food ingredients are listed in descending order of weight. So when looking at a dog food label, take a close look at the first 5 ingredients. They make up about 80% of the total weight.


  • Water
    Water doesn't add nutrients to the food but is routinely used in dog food manufacturing (especially for canned foods). It's a standard dog food ingredient.
  • Chicken
    Chicken is a nutritious meat that provides protein, fat and other nutrients to dogs. Raw meat contains about 75% water which is cooked off during the making of dog food. This leaves only a fraction of the protein content in the final product's weight. We recommend looking for dog foods that also include meat meals in the first five ingredients (pre-cooked meat powder that contains four times the amount of protein). However, chicken is generally a healthy dog food ingredient.
  • Meat By-Products
    Meat by-products are animal parts other than meat that are left over at the slaughterhouse. This can include the lung, spleen, brain, liver, blood, bone, beaks, kidneys, fatty tissue, and intestines. Because there is a wide variety of animal parts companies can use, and because details don't need to be disclosed, it's tough to compare the quality of different by-products. Generally speaking, by-products can provide important nutrients for dogs but can be of lower quality than meats and meat meals. Additionally, this ingredient doesn't identify the species it comes from making it questionable and intransparent. This includes the potential that rancid, dead, dying, disabled or diseased meat sources could have been used. For these reasons, we do not consider this a high-quality ingredient.

  • Chicken By-Products
    Meat by-products are animal parts other than meat that are left over at the slaughterhouse. This can include the lung, spleen, brain, liver, blood, bone, beaks, kidneys, fatty tissue, and intestines. Because there is a wide variety of animal parts companies can use, and because details don't need to be disclosed, it's tough to compare the quality of different by-products. Generally speaking, by-products can provide important nutrients for dogs but can be of lower quality than meats and meat meals. For these reasons, we do not consider this a high-quality ingredient.

  • Ground Rice
    Rice provides calories, complex carbohydrates and a few other nutrients to dogs. We generally consider it a quality dog food ingredient.

Controversial Ingredients

  1. Meat By-Products
  2. Meat by-products are animal parts other than meat that are left over at the slaughterhouse. This can include the lung, spleen, brain, liver, blood, bone, beaks, kidneys, fatty tissue, and intestines. Because there is a wide variety of animal parts companies can use, and because details don't need to be disclosed, it's tough to compare the quality of different by-products. Generally speaking, by-products can provide important nutrients for dogs but can be of lower quality than meats and meat meals. For these reasons, we do not consider this a high-quality ingredient.
  1. Added Color
  2. Added generically refers to synthetic dyes used to change the color of food, cosmetics and medications. In humans added colors can cause reactions that include headaches, asthma attacks, itching or hives, insomnia, and hyperactivity. What's most concerning is these ingredients are completely unnecessary, dogs simply don't care about the color of their food.
  1. Carrageenan
  2. Carrageenan is derived from red algae or seaweed and is used as a gelling or thickening ingredient to bind food together. Evidence has been found that it is potentially inflammatory and toxic to the digestive tract, and may be responsible for colitis, IBS, rheumatoid arthritis, and colon cancer.


Country of Origin

This dog food is made in the USA.


Meat & Fat Quality

Meat By-Products and Chicken By-Products are shown on the food label. Only the latter clearly shows which animal it comes from.


Artificial Preservatives

This product contains no controversial preservatives. Here’s the deal: Not that ‍not all artificial preservatives are bad. That’s because they serve an important purpose, which is to prevent food from spoiling. However, we consider 11 artificial preservatives controversial because of their potential link to cancer and other serious health conditions.


Artificial Colors

This food has “Added Color” which is described in more detail above - in short, this is a controversial and unnecessary ingredient that doesn’t need to be used here. The reason it’s often included is not for your dog but for you as the human buyer.


Artificial Flavors

No artificial flavors are used in this dog food, great!

Recalls

Recalls

Score
70%
3
Brand Recalls

IAMS has an above-average number of recalls.

Date:
8/13/2013
Recalled Products:
Iams Dog Food ProActive Health Large Breed Mature Adult, 30 lb. bags (UPC 19014611331). Iams Dog Food ProActive Health Large Breed Senior Plus, 13.3 lb (UPC: 19014612000) and 26.2 lb bags (UPC: 19014700615). Iams Dog Food Premium Protection Chicken Adult, 12.1 lb bags, UPC: 19014611362. Iams Dog Food ProActive Health Large Chunks Adult, 15 lb bags, UPC: 19014610815. Iams Dog Food ProActive Health Small Breed Adult, 3.1 lb (UPC: 19014700110), 13.3 lb (UPC: 19014610990) and 5 lb bags (UPC: 19014612055). Iams Dog Food Healthy Naturals Weight Control Adult, 13.3 lb bags, UPC: 19014612024. Iams Dog Food ProActive Health Small Breed Puppy, 5 lb bags UPC: 19014700943. Iams Dog Food Healthy Naturals Chicken Adult, 2.9 lb (UPC: 19014700165), 5 lb (UPC: 19014612635), 13.3 lb (UPC: 19014612017) and 25.7 lb bags (UPC: 19014700646)
Cause:
Product has the potential to be contaminated with Salmonella.
Class:
I
FDA recalls use classes from I (most serious) to III (least serious).
Type:
Voluntary
Quantity:
N/A
Source
Date:
3/11/2013
Recalled Products:
Iams Shakeables Un-baa-lievable With Lamb for Dogs, 6 oz canister, DISTRIBUTED BY: THE IAMS COMPANY, SUBSIDIARY OF THE PROCTER & GAMBLE CINCINNATI, OHIO, 45202. Iams Shakeables Gobble em Up With Turkey for Dogs, 6 oz canister, DISTRIBUTED BY: THE IAMS COMPANY, SUBSIDIARY OF THE PROCTER & GAMBLE CINCINNATI, OHIO, 45202.
Cause:
The firm was notified via consumer complaints that the product contains mold.
Class:
III
FDA recalls use classes from I (most serious) to III (least serious).
Type:
Voluntary
Quantity:
Approx. 50.822 cases total
Source
Date:
12/06/2011
Recalled Products:
Iams ProActive Health Smart Puppy dry dog food with “Best by” dates of February 5 or February 6, 2013, in the following sizes and lot codes: 7 lb. bag, Lot Code #12784177I6, 8 lb. bag, Lot Codes #12794177D2/D3, 17.5 lb. bag, Lot Codes #12794177K1/K2.
Cause:
Aflatoxin.
Class:
I
FDA recalls use classes from I (most serious) to III (least serious).
Type:
N/A
Quantity:
N/A
Source
Transparency

Transparency

Score
75%

We love dog food brands that are committed to transparent business practices. If you make quality dog food you should be willing to openly talk about how it’s sourced and produced. That’s why we reached out to pet food companies, asking questions about all their brands and products. Each company had three weeks to reply to our messages.

How Easy Was it to Reach the Company?

IAMS is part of the Mars family of brands and was pretty responsive. It only required one email, and they responded in 4 days. Not the fastest response time, but compared to the average it was good.  

Does IAMS have a veterinary nutritionist on staff? If so, who are they?

Mars Petcare US employs Associates with expertise in many different fields including nutrition, food science, animal science and veterinary sciences to name a few.

Did not answer the question directly. In a follow-up email, no names for these professionals could be provided.  

Who formulates your recipes, and what are their credentials?

Developing pet foods involves teams of Associates with expertise in many different fields including nutrition, food science, animal science and veterinary sciences. Mars Petcare has been developing pet foods for over 80 years and the nutritional knowledge and expertise of our Associates goes into every diet we produce.  

The names of these professionals could not be provided.  

Do you test your products using AAFCO feeding trials? Why, or why not?

Our diets are tested either using AAFCO feeding trials or by analysis of the finished product to meet AAFCO nutrient profiles. It depends on the diet. Both ways of ensuring nutritional adequacy are acceptable methods and the method employed on a particular diet is listed on the diet itself within the nutritional adequacy statement. For those products that are formulated to meet nutrient profiles, we utilize our extensive database of the nutrient content of our ingredients and well as analytical values of key nutrients in order to ensure the delivery of the nutrient profiles of our diets.  

What country are your products manufactured?

In the U.S. we employ 25,000 Associates across 6 segments: Mars Food, Mars Drinks, Mars Petcare, Mars Chocolate, Mars Symbioscience and Wrigley.  We employ more than 75,000 Associates worldwide. We have 37 manufacturing plants in the U.S. and 43 U.S. states have Mars operations. For more than 100 years, Mars has been committed to making our products in the markets where we sell them.  By growing our footprint in the U.S., we are better able to introduce new products to meet consumer demand for greater choice and variety.  

Can your manufacturing facilities be visited?

At this time we do not offer public tours of our manufacturing facilities.  

Common answer for large companies like Mars.  

What quality measures do you use to assure consistency and quality?

Quality is the cornerstone of every aspect of our business and the number one responsibility of all our employees, suppliers and distributors. At Mars Petcare, we have a vision for making A BETTER WORLD FOR PETS®. The health and wellbeing of pets is our absolute priority. Our products are manufactured in strict compliance with the stringent guidelines set down by the U.S. Food & Drug Administration (FDA), Association of American Feed Control Officials (AAFCO), as well as each state's feed regulations and in many cases our own guidelines far exceed them. Under the Mars Supplier Quality Assurance Program, all of the raw materials that we and our suppliers use must meet our strict global internal quality and safety requirements, in addition to local laws and regulation. Our robust global standards, which apply at every stage of the supply chain, allow us to ensure that all of our products are safe, nutritious and enjoyable, meaning owners can feel confident that their pets will thrive on our products.

Does IAMS (Mars) own its manufacturing facility? If it is another company, what company is it?

Yes.


Do any parts of your product come from China?

We source our ingredients for our North American plants as close to our facilities as possible. We do not purchase meat-based ingredients from China. Our vitamins and minerals often come from China, as that is often one of the only locations to source these ingredients globally, similar to human foods. Mars has an extensive Supplier Quality Assurance program, which includes audits and visits from our own associates to these suppliers.

We learned from speaking to many companies that sourcing quality ingredients at scale is a significant challenge. This reality means that companies like Mars who are supplying huge amounts of food to the entire world will often use a variety of sourcing options, including China.

IAMS ProActive Health Adult With Chicken & Whole Grain Rice Pate

by IAMS
CHECK PRICE NOW
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